NEWS, PROMOTIONS, AND EVENTS FROM THE NEW YORKER ADVERTISERS

FORD MUSTANG AT THE NEW YORKER PROMOTIONS PASSPORT EVENT

On November 8, 2014, The New Yorker Promotion Department hosted its 9th annual Passport event in New York City, where 1,000+ arts and culture enthusiasts explored the downtown cultural scene on a day-long self-guided art walk followed by a Wrap Party and silent auction benefiting arts organization Creative Time.

Ford Mustang was the official automotive sponsor, and the all-new Ford Mustang created an artful centerpiece at The Wrap Party for all attendees to experience. At The Wrap Party, which took place at Dune Studios, guests also participated in a socially-enabled green-screen photo booth that took them on an unforgettable Mustang drive in their choice of transportive backdrops.

The Ford Mustang lounge was a great place for attendees to relax and unwind as they enjoyed inspired treats from Pipcorn and Brooklyn Soda Works. Click through the slideshow to take the scenic route through Passport 2014 courtesy of Ford Mustang.

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